I had a hard time deciding whether or not to post this video to our Piccolo Chef Facebook page due to it being a sort of commercial for a major food chain, but in the end I went for it because in this case, the message is much more important than who paid for it. I won’t go into the artistic merits of the short, or how much I love this song, whether sung by Gene Wilder or Fiona Apple…I will leave that to others much more qualified than I. What I want to talk about is how this piece presents us with the perfect opportunity to open up a discussion with our children about food and where it comes from. I mean, what a great teaching moment to share with small and not-so-small kids! Mine watched it twice during breakfast. Here is an excerpt from the conversation that followed.
“How did it make you feel?”
“They were naughty to the animals.”
Or we can dig a little deeper….
Why do you think the scarecrow was sad? What food do you think tasted better, the packages that came out of the factory or the food the scarecrow made in his kitchen, plucked from his garden? Why?
Every age has an appropriate discussion, and every parent knows their child enough to know how much to reveal about what’s going on with Big Ag and our food supply today. It’s really up to us to educate the next generation so they have the knowledge and can make the proper decisions about what to eat and what not to eat when they are old enough to make such decisions for themselves.
No matter where you stand on organic or real food, processed foods or GMOs, one thing is for certain: We deserve to know what is in our food. Period. What you do with that knowledge is up to you.
Besides, and in their defense, Chipotle is one of the only companies that actually posts a comprehensive list of all their ingredients on their website (thank you, Vani from FoodBabe.com), so you can make informed decisions when ordering. They also cite their policy on the use of GMOs.
– Tina Fanelli Moraccini, co-founder