The first quarter of 2018 is going to be a rough one for traveling and hotels. While April is a slow month, international travel is set to return to normal in 2020. Domestic tourism will take priority for now, as people are concerned about the situation at home. Compared to other types of businesses, hotels are suffering more. Unlike other businesses, they have many employees depending on them. They need to stay agile and cash-flowing in order to survive.
Bed and breakfasts
One of the greatest advantages of staying at a bed and breakfast is that it provides you with a truly unique experience. Not only will you have a great night’s sleep on a luxurious mattress, but you’ll have the opportunity to enjoy a delicious home-cooked breakfast, made from fresh ingredients. You may even have special dietary needs catered to. In addition, many bed and breakfasts even offer happy hour, so you can get a drink or two after work.
Guesthouses
The benefits of booking a guesthouse over a hotel are numerous. Guest houses are typically smaller and run by a family or small business, rather than a hotel chain. The rules and regulations of guest houses are generally less strict than those of a hotel, making them ideal for travelers seeking a more laid-back atmosphere. Many guesthouses are privately owned and operated, and the host may take on most of the duties for guests. In some instances, the host may even grow his own vegetables and eggs in his own garden and use water from a local spring for the guesthouse’s residents.
Booking in advance
While you may be tempted to book last-minute, booking a hotel in advance can save you money. Not only will you be sure to get the room of your choice, but you’ll also avoid last-minute hassles. When traveling during the high season, it’s particularly important to book in advance so that you can find the best rate. In addition, booking in advance can give you ample time to research different hotels and compare rates before you decide on one.
Meta-search
The trend of using meta-search engines for traveling and hotels is quickly catching on in various sectors. While many people think of meta-search only for hotels, it can be used to search for everything from vacation rentals to flights. Travelers are turning to meta-search as they reach the point where they’re ready to book. This marketing strategy is also effective, with a conversion rate of over 60 percent. In fact, 60 percent of independent hoteliers rate meta-search as their top marketing channel.
Rewards programs
Rewarding your guests with rewards programs is a powerful way to encourage repeat business and build loyal customers. Incentives like free upgrades, upgraded rooms, and shuttle services can help you boost your guest satisfaction and build a loyal customer base. However, there is a balance between the right incentives and a lack of flexibility. Incentives must be individualized to each type of client. A corporate guest may want a free shuttle to and from the airport, a complimentary beverage in the business center, or even discounted theme park tickets.