Entertaiment and Society

Entertaiment

The word entertain, as it applies to art and culture, demonstrates a seemingly infinite capacity for creative remix. The origin of this flexible concept lies in the medieval Latin intertenere, a compound of inside,’and ten, ‘to hold. Despite its flexibility, the word has also a more serious side. Entertaiment has the potential to help meet societal needs in the form of education, medical care and other vital services. The Entertainment Industry Foundation, for example, has teamed with leading scientists in the Stand Up To Cancer (SU2C) initiative to accelerate their work and make breakthroughs in the fight against cancer.